Monday, September 28, 2009

534:Who Is He

_______ was Chairman, Director, and Chief Executive Officer of The Coca-Cola Company from August 1980 until his death in October 1997.
Under the direction of _______, investors saw The Coca-Cola Company become a top US corporation. He is credited with invigorating the company with a global vision. In the process, he created more wealth for shareholders than any other CEO in history.A year after returning to Cuba to work in his family's business, replying to an anonymous want ad in his local newspaper, _______ found himself working for the Coca-Cola bottler in Cuba. A short time later he was promoted to Chief Technical Director of five Cuban bottling plants.After defecting to the United States, _______ worked for The Coca-Cola Company in Miami. He was re-assigned to Nassau, Bahamas as a Chemist for the Caribbean region.In 1964 he was moved to the headquarters of The Coca-Cola Company in Atlanta, Georgia. At the age of 35, he became Vice President of Technical Research and Development. He remains the youngest person to hold this position at The Company. In 1975, he was promoted to lead the Legal and External Affairs department.During his tenure, the Coca-Cola brand became the most well-known trademark in the world. He introduced the Coke slogans "Coke is it!", "You Can't Beat the Feeling" and "Always Coca-Cola". He launched Diet Coke, as well as the ill-fated New Coke.He also sat on the Board of Directors for various companies, including, SunTrust Banks, Inc., The Ford Motor Company, and The Eastman Kodak Company.

Ans:Roberto Goizueta