514:Which Brand

_______ is the happy outcome of the heady nationalistic wave that had engulfed all Indians during the pre-Independence era. Its founder, Gourmohan Dutta, belonged to the rich merchant class of Calcutta. He was already an established trader of imported goods, when he decided to join the Swadeshi movement. A practical patriot, he was convinced that the best way to help India was to contribute to her economic self-sufficiency. To actively do this, he decided to manufacture products of a quality equivalent to their foreign counterparts. It was a daunting task. Many dissuaded him against this venture. But Gourmohan Dutta followed his heart. He stopped importing goods altogether. With a glorious dream of free and self-sufficient India in his heart, he started manufacturing medicines. One of them would be the legendary green tube – _______. It had a humble beginning in his house in 1929. The celebrated journey had begun. To establish the brand identity, the logo was developed carefully. For all Indians, and especially the merchant class, the Elephant God – or Ganesha – has an enormous significance. The elephant signifies steadiness. It is also synonymous with success or ‘siddhi‘. Keeping these in mind, Dutta chose the elephant as _______’s logo.hoping that it would bestow luck and spell success for what was still considered a reckless venture. The logo caught on immediately. In the rural heartland and for the millions who cannot read, _______ is still known as the ‘hathiwala cream’ (cream with the elephant logo).

Ans:Boroline