502:Change The World Or Sell Sugared Water

Apple chose _______ because they wanted him to apply his marketing skills to the personal computer market, particularly to the Macintosh.Also, Apple's president and co-founder, Mike Markkula, wanted to retire and believed that Steve Jobs, who wished to be the company's president, lacked the discipline and temperament needed to run Apple on a daily basis. _______, with his conventional business background and considerable recent success, would give Apple an image of greater reliability and stability._______ raised the initial price of the Macintosh to $2,495 from the originally planned $1,995, using the additional money for higher profit margins and expensive advertising campaigns.

Ans:John Sculley