456:Which Company Are They Acquiring

French advertising company Publicis Groupe SA has agreed to buy Microsoft Corp.’s digital advertising firm ______ in a move to boost its share of advertising on the web.The deal is valued at $530 million, comprised of cash and 6.5 million Publicis Groupe treasury shares. The two companies also signed a five-year strategic alliance agreement that will allow Publicis to purchase display and search advertising from Seattle-based Microsoft on favorable terms across Microsoft’s digital properties in exchange for certain minimum guaranteed purchases.

Ans:Razorfish