While hitchhiking in California in the mid-60s, Susie Russel was here on the road with her convertible. She picked up a hitchhiker from the roadside: Douglas Tompkins . Russel and Tompkins later got married.
No wonder that Susie Tompkins—as a Californian flower child—had a weakness for unusual styles. She was particularly taken with the style of the Europeans. And it was precisely these looks that weren’t yet available in the whole of the Bay Area. So why not found a label and create her own clothes?
Now as they say the rest is history.
Identify the brand found ??
Answer: This is the start of 'ESPRIT'.
Gaurav, Roshan, Eldrich, Sandeep and Anubhav have cracked the answer.
We welcome Anubhav to our blog.
The company was formed in 1889 by Harry David X as the X Mercantile Company at Salina , kansas to produce dungrees and jackets. To help promote the brand the Buddy X doll was created in 1920. Originally it was used as advertising in store windows but was later sold and for a time was the second best selling doll in the US.
Later in the 1920s X introduced a zipper fly and continued to expand.
X (then known as Osakeyhtiö X Aktiebolag) was founded in 1910 as a subsidiary of Gottfr. Strömberg Oy. Strömberg's license to import Graham Brothers elevators was transferred to the new company. X sold just a few units before terminating the licensing agreement in 1917. X, then a company with only 50 employees, started to make and install its own elevators in 1918. Six years later, in 1924, entrepreneur Harald Herlin bought X from Strömberg and became the new chairman of the company's Board of Directors. His son, joined the company and was appointed technical director in 1928. Herlin took over as X' president in 1932. X's first foreign subsidiary - AB X Hissar of Sweden - was established in 1957.
In the 1950s X introduced its first group controls, automatic doors and hydraulic elevators. Heikki Herlin turned over the president's duties in 1964 to his son, Pekka, who had served as administrative director since 1958.
Significant Milestones:
