Tuesday, August 18, 2009

410:Which Brand

_________ was created at the end of the 19th century by Sir Thomas _________ in Glasgow, Scotland. His enterprise soon flourished and he established a chain of grocers, first across Glasgow, the rest of Scotland, until finally he had stores throughout Britain.Under the slogan “direct from the tea gardens to the tea pot”, this entrepreneurial businessman wanted to make tea a popular and approachable drink for everyone – with a high quality but reasonably priced product.In 1929, the _________ grocery retail business was one of the companies that merged with Home and Colonial Stores to form a food group with over 3,000 stores. The group traded as Home and Colonial Stores till 1961 when it took the name of Allied Stores._________'s became a supermarket chain focused on small towns, before Allied's 1982 acquisition by Argyll Group: the supermarket business was rebranded as Presto during the 1980s.Meanwhile, the _________ tea business was acquired by consumer goods company Parent Company in a number of separate transactions, starting with the purchase of the US and Canadian _________ business in 1938 and completed in 1972 when Parent Company bought the remainder of the global _________ business.In 1991, Parent Company created a first joint venture with PepsiCo, the Pepsi _________ Partnership, for the marketing of ready to drink (bottled and canned) teas in North America. this was followed by a second joint venture, Pepsi-_________ International in 2003, covering many non-US markets.

Ans:Lipton