371:Mario Was A Sexist

The company was started by Fratelli and Mario in 1913 as a leathergoods shop in Milan, Italy.Not only was his shop a purveyor of leathergoods, but also sold imported English steamer trunks and handbags.Fratelli gained great reputation.Mario did not believe in women interaction within business, and so he prevented female family members from entering into his workshop.After his death in the mid-1950s, Mario's son harbored no interest in the business.So ironically, it was Mario's daughter-in-law who took the helm of _______ and maintained it for almost twenty years.Her own daughter, Miuccia joined the company in 1970. Miuccia began making waterproof backpacks out of Pocone.

Ans:Prada