Saturday, May 16, 2009

137:Fill The Blanks

Use of sexual imagery in advertising has been criticized on various grounds. Conservatives, especially religious ones, often consider it obscene. Some feminists and masculists claim it reinforces sexism by objectifying the individual. Increasingly, this argument has been complicated by growing use of androgynous and homoerotic themes in marketing.______ has been at the forefront of this movement, having himself declared -

"Jeans are about sex. The abundance of bare flesh is the last gasp of advertisers trying to give redundant products a new identity."

_____ first controversial jeans advertisement was when a 15 year old Brooke Shields, in ____ jeans, remarks -

"Want to know what gets between me and my _____? Nothing."


Later in 1995 ______ advertising campaign showed teenage models in provocative poses wearing _____ underwear and jeans. The ads were withdrawn when parents and child welfare groups threatened to protest and Hudson stores did not want their stores associated with the ads. It was reported that the Justice Department was investigating the ad campaign for possible violations of federal child pornography and exploitation laws.


Answer: CALVIN KLEIN.

Saurabh A, Raghav , Eldrich , Vinay R M, Gaurav, Susa and Sandeep have cracked the answer.