The Company was founded by the entrepreneur Selim Zilkha in 1961. Descended from an affluent banking family, Zilkha began to seek alternate business interests in Britain during the late 1950s. After touring France's Prenatal shops, he sought to import the concept of a one-stop maternity and infant store to Great Britain. It bought Children's World from Boots in 1996, and rebranded all of their superstores. In 2007 The Retailer launched Gurgle, a pregnancy and parenting social networking website which it owns 50 per cent of. In India its is in JV with DLF in India. Which Company ?