Monday, October 12, 2009

574:Team It Up

The company was started as _______ in 1921 in Boston, Massachusetts, by two brothers, Theodore and Milton Deutschmann, who wanted to provide equipment for the then-nascent field of amateur, or ham, radio.Theodore and Milton Deutschmann opened a one-store retail and mail-order operation in the heart of downtown Boston on Brattle Street, near the site of the Boston Massacre. They chose the name "_______," which was the term for a small, wooden structure that housed a ship's radio equipment. The Deutschmanns thought the name was appropriate for a store that would supply the needs of radio officers aboard ships, as well as "ham" radio operators. The term was - and is to this day - used by "hams" when referring to the location their equipment is in.The company issued its first catalog in the early 1940s and then entered the high-fidelity music market. In 1954, _______ began selling its own private-label products under the brand name Realist, but was subsequently sued and consequently changed the brand name to Realistic. After expanding to nine stores plus an extensive mail-order business,the company fell on hard times in the 1960s. _______ was essentially bankrupt, but Charles Tandy saw the potential of _______ and retail consumer electronics and bought the company for $300,000.

Ans:RadioShack

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