Sunday, March 14, 2010


It is a common form of sales promotion. It is regarded as one of the most effective forms of special offers for goods. Originally, It was a sudden end-of-season or stock clearance method used by shops who were left with a large quantity of stock that they were looking to sell quickly. More recently it has become a popular, planned and considered marketing method. In the early 1980s, It was a popular marketing tool employed by record companies to sell compilation albums. These were double albums, but unattached as two stand-alone albums, but neither could be purchased separately. By the mid 1980s the novelty had largely worn off with the rise of the more usual double-album packages of Now That's What I Call Music. One article has argued that the success of this promotion lies in the fact that the price actually takes into account the fact that two items are being sold. Which Type Of Sales Promotion ?

A-Buy One Get One Free

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